status: physically (and emotionally) unavailable
the initial launch and our recent international drop both sold out within days, with the october release clearing out in less than 72 hours.
and yet, that singular moment was the culmination of months of work. recreating this item from scratch was a meticulous process of building, sourcing, editing, suffering, and individual inspection.
because of how much this now means to me, i refuse to outsource the logistics of the brand or hand over fulfilment to some automated, soulless warehouse. but this also means keeping up with the physical demand requires an additional block of my 'me' time.
as this is the same time i use to write and record my weekly newsletters and daily videos, i'll be closing the doors to the spoon until the 2027 manufacturing window opens in order to protect my focus.
in the meantime, if you'd like to be notified when the next release goes live (and have 1 hour early access before the public), leave your details below x
ᯓ⛟ Free UK Shipping
- individually finished by me
- 18/0 stainless steel
- magnetic
the origin story
out of everything i’ve done over the years, a spoon outshining me was the last thing on my 2026 predictions. the original spoon was picked up by my dad in a charity shop running a closing-down sale. since then, it’s caused quite the stir online, with 400M+ views across instagram and tiktok - not that there's anything wrong with that; its become a permanent part of my morning routine too, though probably for different reason(s).
see, lattes are something i respect highly, so much so that i show up every morning for them. but standard latte spoons are fundamentally broken: if you try to rest them on a mug, they topple over; if you put them inside the mug, the entire spoon goes for a swim without your consent. so you can imagine the awe and joy i felt when this one actually sat firmly on the edge; this wasn't like the other cutlery...it was revolutionary.
unfortunately, nothing good lasts forever. i returned to the shop the following week to try and find this spoon's siblings, but was only met with a horrifying sight: the once elegant sage green and mahogany storefront now lay abandoned, ruined, and harassed with lashings of white paint, clearly the victim of either a corporation or the economy.
for most, the story would end there; a tragic but bittersweet fate. but that 'fate' was far from the fate it deserved, and so i set out to change that. over the next few months, i tried, tested, edited dozens of alternatives until i found what i think is the perfect spoon: correctly shaped, lightweight, 18/0 stainless steel, and magnetic so it snaps right onto an espresso machine or knife rack.
…which now brings us here: a spoon has its own website, and she's doing better than ever.